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Deutsche Unternehmen auf dem Weg zum Web 2.0?
Lattemann, Christoph; Stieglitz, Stefan; Kupke, Sören - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 267, pp. 18-26
Persistent link: https://www.econbiz.de/10003854515
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"Beeing hopeful" oder wie die Biene zum Corporate Weblog kommt : sprachliche, inhaltliche und gestalterische Mittel der Interaktivität
Janoschka, Anja - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 85-106). 2008
Persistent link: https://www.econbiz.de/10003759649
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Personalisierung als oranisationale Kommunikationsstrategie? : Entwicklung von CEO-Blogs in Deutschland, Frankreich, Großbritannien und Italien
Zielmann, Sarah; Röttger, Ulrike - In: Personalisierung der Organisationskommunikation : …, (pp. 189-210). 2010
Persistent link: https://www.econbiz.de/10003899310
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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Cross-cultural comparison of social media usage in the wine industry : differences between the United States and Germany
Hoffmann, Carsten; Szolnoki, Gergely; Thach, Liz - In: Successful social media and ecommerce strategies in the …, (pp. 154-166). 2016
Persistent link: https://www.econbiz.de/10011558855
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What makes corporate blogs successful? : an international investigation of corporate blogging practices and corporate blog acceptance
König, Nils - 2013 - [Online-Ausg.]
Persistent link: https://www.econbiz.de/10010391290
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Application of the 4Es in online crowdfunding platforms : a comparative perspective of Germany and China
Konhäusner, Peter; Shang, Bing; Dabija, Dan Cristian - In: Journal of risk and financial management : JRFM 14 (2021) 2/49, pp. 1-19
efficiency and company strategy in two major economies: Germany and China. With the help of case examples based on secondary data …-oriented perspective, managers of crowdfunding platforms, as well as project owners from Germany and China, will be better able to attract …
Persistent link: https://www.econbiz.de/10012483495
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Social-Media-Kommunikation nationaler Regierungen in Europa : theoretische Grundlagen und vergleichende Länderanalysen
Sievert, Holger (ed.); Nelke, Astrid (ed.) - 2014
Persistent link: https://www.econbiz.de/10010370454
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Marketing activity, blogging, and sales
Onishi, Hiroshi; Manchanda, Puneet - In: MSI reports : working paper series (2010) 3, pp. 183-250
Persistent link: https://www.econbiz.de/10008841373