Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?

Chapter 1 Weak brands end up in outlet stores -- Chapter 2 It’s never too early: Selling the value of digital services -- Chapter 3 International sales – an opportunity for SMEs -- Chapter 4 Market segmentation: Create a clear focus for your sales activities -- Chapter 5 The G.E.I.S.T....