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~subject:"Verkauf"
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Angewandte Verkaufsförderung
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Verkauf
Sales promotion
1,965
Verkaufsförderung
1,965
Consumer behaviour
861
Konsumentenverhalten
861
Sales-promotion
428
Preismanagement
319
Pricing strategy
319
Einzelhandel
293
Retail trade
284
Theorie
216
Theory
216
Marketingmanagement
199
Marketing management
187
Werbung
182
Werbewirkung
180
Advertising effects
178
Beziehungsmarketing
165
Relationship marketing
165
USA
158
Marketing
157
United States
152
Deutschland
148
Advertising
146
Germany
134
Markenführung
128
Brand management
127
Online retailing
126
Online-Handel
126
Selling
124
Online-Marketing
121
Internet marketing
119
Rabatt
109
Rebate
107
Salespeople
102
Verkaufspersonal
102
Ladengestaltung
86
Store design
86
Markenartikel
84
Low-cost strategy
82
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Undetermined
46
Free
16
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Book / Working Paper
71
Article
64
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2
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Article in journal
60
Aufsatz in Zeitschrift
60
Guidebook
8
Lehrbuch
8
Ratgeber
8
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8
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Working Paper
4
Aufsatz im Buch
2
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2
Amtsdruckschrift
1
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1
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1
Checkliste
1
Fachzeitung
1
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1
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1
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1
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1
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1
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English
120
German
15
Undetermined
2
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Johnston, Mark W.
4
Marshall, Greg W.
4
Martin, Jennifer S.
4
Honeycutt, Earl D.
3
Alavi, Sascha
2
Berck, Peter
2
Boettke, Peter J.
2
Brown, Jennifer
2
Calvin, Robert J.
2
Cheng, T. C. E.
2
Duch-Brown, Néstor
2
Friend, Scott B.
2
Grzybowski, Lukasz
2
Habel, Johannes
2
Johnson, Jeff S.
2
Leeson, Peter T.
2
Lemke, Jayme S.
2
Palmatier, Robert W.
2
Perloff, Jeffrey M.
2
Rosen, Keith
2
Sivakumaran, Bharadhwaj
2
Sridhar, Shrihari
2
Verboven, Frank
2
Villas-Boas, Sofia
2
Zhang, Mingyang
2
Akçay, Yalçın
1
Altmann, Hans Christian
1
Arakal, Jeevan J.
1
Arnold, Sam
1
Assaf, A. Georges
1
Attia, Ashraf M.
1
Ayankunbi, Abiola
1
Bakharev, Volodymyr V.
1
Basu, Anirban
1
Behle, Christine
1
Belanger, Charles
1
Bellenger, Danny N.
1
Berg, Adam
1
Bhatt, Siddharth
1
Bhowmick, Sandeep
1
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Schottland / Government
1
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epubli GmbH
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
3
The journal of personal selling & sales management : JPSSM
3
Vision : the journal of business perspective
3
Business Guides on the Go
2
International journal of industrial organization
2
International journal of logistics : research and applications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of business & industrial marketing
2
... für Dummies
1
CUDARE working paper series
1
Chicago Booth Research Paper
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
DVZ Praxis
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Department of Economics, Colgate University
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Frontiers of business research in China : selected publications from Chinese universities
1
IBER special publications
1
Instant success series
1
Institute for Prospective Technological Studies digital economy working paper
1
International journal of business policy and economics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of production research
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing education : JME
1
Journal of personal selling & sales management : JPSSM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
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Source
All
ECONIS (ZBW)
128
USB Cologne (EcoSocSci)
9
Showing
1
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10
of
137
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date (oldest first)
1
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
2
Telemarketing campaigns that work
Roman, Murray
-
1983
Persistent link: https://www.econbiz.de/10000559686
Saved in:
3
Profitable sales management and marketing for growing business
Calvin, Robert J.
-
1984
Persistent link: https://www.econbiz.de/10000559845
Saved in:
4
Sales force management : planning, implementation, and control
Churchill, Gilbert A.
;
Ford, Neil M.
;
Walker, Orville C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000691063
Saved in:
5
Rethinking the sales force : redefining selling to create and capture customer value
Rackham, Neil
;
DeVincentis, John R
;
DeVincentis, John
-
1999
Persistent link: https://www.econbiz.de/10000675326
Saved in:
6
Do unit sales predict car sales?
Martens, Joann E.
-
1985
Persistent link: https://www.econbiz.de/10000082839
Saved in:
7
Der Kundenmanager : das Erfolgsrezept im Verdrängungswettbewerb
Maderthaner, Wolfgang
-
1987
Persistent link: https://www.econbiz.de/10000083234
Saved in:
8
Sales contests, promotion decisions and heterogeneous risk
Bono, James W.
- In:
Managerial and decision economics : MDE ; the …
29
(
2008
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10003739738
Saved in:
9
Crash-Kurs für Verkaufsleiter : vom Start weg auf der Gewinnerseite
Durinkowitz, Helmut S.
-
2008
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003744451
Saved in:
10
Sales and distribution management
Chunawalla, S. A.
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10003770299
Saved in:
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