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Marketing and sales : strategic alignment and functional implementation
Strahle, William M.; Spiro, Rosann L.; Acito, Frank - 2009
Persistent link: https://www.econbiz.de/10003836360
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Relationship selling
Johnston, Mark W. - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10003795656
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Guest editorial: Strategic sales and strategic marketing
Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
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Searching for strategy in sales
Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 191-197
Persistent link: https://www.econbiz.de/10003887624
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
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The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Journal of strategic marketing 17 (2009) 3/4, pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
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Strategizing the sales organization
Lane, Nikala; Piercy, Nigel - In: Journal of strategic marketing 17 (2009) 3/4, pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
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Praxiswissen Anzeigenverkauf : so gelingt die Kommunikation zwischen Verlag, Agentur und Kunde
Szameitat, Thorsten - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003901864
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Customer Acquisition Excellence : systematisches Management der Neukundengewinnung
Homburg, Christian; Fargel, Tim - 2007
Persistent link: https://www.econbiz.de/10003410397
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Verkauf Absatz Gespräch Business-to-Business-Marketing
Jäger, Uwe - 2007
Persistent link: https://www.econbiz.de/10003453204