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'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
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EI im persönlichen Verkauf, Messung von Verkaufsperformance -- Nichtlineare Wirkungszusammenhänge -- Direkte und indirekte Effekte von EI auf Verkaufsperformance -- Implikationen für Wissenschaft und Praxis
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