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~subject:"Verkaufsförderung"
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Verkaufsförderung
Einzelhandel
17,899
Retail trade
15,297
Consumer behaviour
4,955
Konsumentenverhalten
4,919
Sales promotion
2,057
Deutschland
2,043
Theorie
1,972
Theory
1,941
Beziehungsmarketing
1,765
Relationship marketing
1,760
Online-Handel
1,635
Online retailing
1,630
Germany
1,350
Electronic Commerce
1,346
USA
1,285
E-commerce
1,273
Supply chain
1,223
Lieferkette
1,219
United States
1,162
Pricing strategy
1,156
Preismanagement
1,153
Vertriebsweg
967
Distribution channel
964
Großbritannien
803
Brand management
791
Markenführung
789
Indien
779
India
777
Customer satisfaction
750
IT-gestütztes Marketing
741
Kundenzufriedenheit
741
Computer-assisted marketing
736
United Kingdom
728
Wettbewerb
716
Lieferantenmanagement
693
Supplier relationship management
692
Marketingmanagement
672
Marketing management
652
Lebensmitteleinzelhandel
644
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Undetermined
578
Free
326
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Article
1,363
Book / Working Paper
617
Journal
5
Other
1
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Article in journal
1,216
Aufsatz in Zeitschrift
1,216
Aufsatz im Buch
150
Book section
150
Graue Literatur
124
Non-commercial literature
124
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100
Arbeitspapier
92
Hochschulschrift
58
Thesis
46
Ratgeber
24
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22
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Lehrbuch
21
Sammelwerk
21
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20
Fallstudie
20
Textbook
19
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10
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8
Konferenzbeitrag
8
Amtsdruckschrift
7
Government document
7
Handbook
6
Handbuch
6
Glossar enthalten
5
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5
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4
Collection of articles written by one author
4
Sammlung
4
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Systematic review
3
Übersichtsarbeit
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2
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English
1,754
German
223
French
6
Undetermined
2
Dutch
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Gedenk, Karen
13
Usman, Osly
12
Kind, Hans Jarle
10
Neslin, Scott A.
10
Foros, Øystein
9
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Grewal, Dhruv
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Gómez, Miguel I.
5
Günter, Tobias Maria
5
Klapper, Daniel
5
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National Bureau of Economic Research
7
Kanada / Dominion Bureau of Statistics
3
Berliner Wissenschafts-Verlag
2
Erich-Schmidt-Verlag
2
Europäischer Rechnungshof
2
Institut für Betriebswirtschaft <Braunschweig>
2
Springer Fachmedien Wiesbaden
2
AMACOM
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Econometrisch Instituut <Rotterdam>
1
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Farmer Cooperative Service, U. S. Department of Agriculture
1
FinanzBuch Verlag
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Helmut-Schmidt-Universität
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
John Calmann and King Ltd <London>
1
Kogan Page Ltd. <London>
1
New England Council / Research Committee
1
New York State College of Agriculture
1
Progressive Grocer Magazine
1
RWTH Aachen
1
Reserve Bank of New Zealand
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Schottland / Government
1
The Nielsen Company (Germany)
1
Thompson and Lichtner Co., Inc.
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
United States / Federal Trade Commission / Bureau of Economics
1
Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
1
Universität Ulm
1
epubli GmbH
1
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Published in...
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Journal of retailing and consumer services
65
Journal of business research : JBR
59
Journal of retailing
49
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
20
Marketing letters : a journal of research in marketing
20
European journal of operational research : EJOR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of hospitality management
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
The journal of product & brand management
11
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising research
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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Source
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ECONIS (ZBW)
1,968
EconStor
11
OLC EcoSci
3
RePEc
2
BASE
1
USB Cologne (EcoSocSci)
1
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1
Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
Saved in:
2
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
3
RFID-gestützte Produktempfehlung im stationären
Einzelhandel
Hansen, Torben
-
2008
Persistent link: https://www.econbiz.de/10003719591
Saved in:
4
New in-store media tools for developing micromarketing programmes
Giannetto, Gaetano
- In:
The European retail digest : the authoritative guide to …
52
(
2006/07
),
pp. 18-20
Persistent link: https://www.econbiz.de/10003442876
Saved in:
5
Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan
-
2007
Persistent link: https://www.econbiz.de/10003537461
Saved in:
6
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
7
Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei
;
Munson, Charles L.
;
Chen, Bintong
;
Shi, …
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
12
,
pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
Saved in:
8
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
9
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
10
Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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