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Persistent link: https://www.econbiz.de/10009161369

Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions

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The branding framework behind Modhesh

Vel, K. Prakash; Suhail, Laila Mohamed - In: The marketing review 12 (2012) 2, pp. 181-198

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Measuring marketing : 103 key metrics every marketer needs

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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach

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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)

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Sales channels for targeting base-of-pyramid markets in India

Vunder Fontana, Kadri (contributor) - 2008

Diese Doktorarbeit beschreibt Businessmodelle und interne Schlüsselerfolgsfaktoren für Vertriebsunternehmungen, welche auf die Verarbeitungsmärkte der Basis der Wirtschaftspyramide (Base of Pyramid Converter Markets - BOP-CMs) für industrielle, chemische Güter abzielen. Die Studie wurde...

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Value merchants : demonstrating and documenting superior value in business markets

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Verkaufsförderung

Gedenk, Karen - 2002

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Promotional marketing : how to create, implement and integrate campaigns that really work

Mullin, Roddy - 2014 - 6. ed.

"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the...

Persistent link: https://www.econbiz.de/10011813686

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