//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Verkaufsförderung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Misalignment and its influence...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Verkaufsförderung
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
India
4
Markenführung
4
Indien
3
Beziehungsmarketing
2
Competitive strategy
2
Emerging markets
2
Firm performance
2
Großbritannien
2
Luxury brands
2
Luxury goods
2
Luxusgüter
2
Relationship marketing
2
Sales promotion
2
United Kingdom
2
Advocacy intentions
1
Asia
1
Asian consumers
1
Asien
1
Brand
1
Brand equity
1
Brand image
1
Brand strategy
1
Business performance
1
China
1
Commitment
1
Competitive analysis
1
Competitive intelligence
1
Consumption satisfaction
1
Culture
1
Customer satisfaction
1
Emerging economies
1
Employee retention
1
Horizontal/vertical collectivistic cultures
1
Identity negotiation
1
Indonesia
1
Indonesien
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Banerjee, Madhumita
2
Shukla, Paurav
2
Adidam, Phani Tej
1
Published in...
All
Journal of consumer behaviour : an international research review
1
Marketing management in Asia
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
Saved in:
2
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->