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Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els; Köhler, Clemens F.; Dellaert, … - In: Journal of retailing 88 (2012) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els; Campo, Katia; He, Huiying - 2014
Persistent link: https://www.econbiz.de/10011291037
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Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram; Breugelmans, Els; Gedenk, Karen; Rolef, … - In: Journal of retailing 94 (2018) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
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The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie; Breugelmans, Els - In: Journal of marketing research : JMR 49 (2012) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
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A multistep approach to derive targeted category promotions
Breugelmans, Els; Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2010) 4, pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10012793434