Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Els Breugelmans; Clemens F. Köhler; Benedict G. C. Dellaert; Ko de Ruyter
| Year of publication: |
2012
|
|---|---|
| Authors: | Breugelmans, Els ; Köhler, Clemens F. ; Dellaert, Benedict G. C. ; Ruyter, Ko de |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 2, p. 226-235
|
| Subject: | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Markenimage | Brand image | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562821