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Consumers' perceptions of deal presentations for green products
Tripathi, Avinash; Pandey, Neeraj - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10013435332
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Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj; Maheshwari, Vaibhav - In: Journal of revenue and pricing management 16 (2017) 4, pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238
Persistent link: https://www.econbiz.de/10012821539