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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
45
Konsumentenverhalten
44
Online retailing
14
Online-Handel
14
Deutschland
13
Germany
11
Preismanagement
10
Pricing strategy
10
Relationship marketing
9
Beziehungsmarketing
8
Werbewirkung
8
Advertising effects
7
Niche marketing strategy
7
Nischenstrategie
7
Online-Marketing
7
Sales promotion
7
Social Web
7
Social web
7
Compulsive buying
6
Distance selling
6
Distanzhandel
6
E-commerce
6
Einzelhandel
6
Electronic Commerce
6
Internet marketing
6
Kaufsucht
6
Low-cost strategy
6
Niedrigpreisstrategie
6
Retail trade
6
Customer satisfaction
5
Gerechtigkeit
5
Justice
5
Kundenzufriedenheit
5
Sortiment
5
Theorie
5
Theory
5
Brand image
4
Dienstleistungsqualität
4
Markenimage
4
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English
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Kukar-Kinney, Monika
7
Monroe, Kent B.
3
Xia, Lan
3
Carlson, Jeffrey R.
2
Weisstein, Fei L.
1
Yazdanparast, Atefeh
1
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Economic and business review : EBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Psychology & marketing
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ECONIS (ZBW)
7
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1
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
3
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
4
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
5
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
6
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
7
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
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