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Country-of-origin and private-label merchandise
Parsons, Andrew G.; Ballentine, Paul W.; Wilkinson, Helene - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
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Competing for attention with in-store promotions
Phillips, Megan; Parsons, Andrew G.; Wilkinson, Helene J.; … - In: Journal of retailing and consumer services 26 (2015), pp. 141-146
Persistent link: https://www.econbiz.de/10011348311