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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Journal of strategic marketing 17 (2009) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
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How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Strategic sales and strategic marketing, (pp. 83-101). 2011
Persistent link: https://www.econbiz.de/10008798055
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An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2011) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
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Salesperson listening in the extended sales relationship : an exploration of cognitive, affective, and temporal dimensions
Pryor, Susie; Malshe, Avinash; Paradise, Kyle - In: The journal of personal selling & sales management : JPSSM 33 (2013) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10009745300
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The role of sales in NPD : an investigation of the U. S. health-care industry
Malshe, Avinash; Biemans, Wim - In: The journal of product innovation management : an … 31 (2014) 4, pp. 664-679
Persistent link: https://www.econbiz.de/10010375934
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The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S. - In: Industrial marketing management : the international … 102 (2022), pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
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Sales profession and professionals in the age of digitization and artificial intelligence technologies : concepts, priorities, and questions
Singh, Jagdip; Flaherty, Karen; Sohi, Ravipreet S.; … - In: Journal of personal selling & sales management : JPSSM 39 (2019) 1, pp. 2-22
Persistent link: https://www.econbiz.de/10012200849
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Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144