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The impact of extrinsic and package design attributes on preferences for non-prescription drugs
Kauppinen-Räisänen, Hannele - In: Management research review 33 (2010) 2, pp. 161-173
Persistent link: https://www.econbiz.de/10003941365
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Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
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Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele; Owusu, Richard; Abeeku … - In: International journal of pharmaceutical and healthcare … 6 (2012) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
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Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; … - In: Journal of business research : JBR 119 (2020), pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
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Packaging journey from retail to home : how the meaning of sustainability for colour transforms
Sekki, Sanna; Kauppinen-Räisänen, Hannele; … - In: International journal of retail and distribution management 51 (2023) 13, pp. 47-63
Persistent link: https://www.econbiz.de/10014484186