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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
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Indigenous intellectual property rights : ethical insights for marketers
Kennedy, Ann-Marie; Laczniak, Gene R. - In: Australasian marketing journal 22 (2014) 4, pp. 307-313
Persistent link: https://www.econbiz.de/10010472733
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business and politics : B&P 14 (2012) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
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Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.; Laczniak, Gene R. - In: Journal of macromarketing 41 (2021) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
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The Integrative Justice Model as a challenge-driven normative framework for sustainable and just business practice
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business transformation for a sustainable future, (pp. 141-155). 2022
Persistent link: https://www.econbiz.de/10014471045