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~subject:"Vertrauen"
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The evolution from brand equit...
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Vertrauen
Relationship marketing
26,428
Beziehungsmarketing
25,753
Confidence
16,544
Consumer behaviour
15,885
Konsumentenverhalten
15,795
Brand image
11,245
Markenimage
11,133
Brand management
8,333
Markenführung
8,295
Customer satisfaction
5,960
Kundenzufriedenheit
5,912
Service quality
4,291
Dienstleistungsqualität
4,280
Theorie
4,168
Theory
4,118
Brand
3,795
Markenartikel
3,761
Deutschland
3,464
Germany
3,353
Social Web
3,174
Social web
3,173
Lieferantenmanagement
2,836
Supplier relationship management
2,833
Electronic Commerce
2,511
Online-Marketing
2,497
Internet marketing
2,470
Marketingmanagement
2,435
E-commerce
2,434
Marketing management
2,422
Trust
2,197
Experiment
1,984
Online-Handel
1,972
Online retailing
1,965
USA
1,938
trust
1,900
United States
1,898
Einzelhandel
1,681
Retail trade
1,670
Kundenintegration
1,567
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Free
5,299
Undetermined
5,116
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Article
10,481
Book / Working Paper
6,675
Journal
5
Other
2
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Article in journal
8,895
Aufsatz in Zeitschrift
8,895
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2,240
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2,240
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2,215
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2,015
Aufsatz im Buch
1,451
Book section
1,451
Hochschulschrift
495
Thesis
360
Collection of articles of several authors
198
Sammelwerk
198
Case study
131
Fallstudie
131
Aufsatzsammlung
120
Conference paper
80
Konferenzbeitrag
80
Dissertation u.a. Prüfungsschriften
74
Collection of articles written by one author
58
Sammlung
58
Konferenzschrift
55
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38
Conference proceedings
28
Amtsdruckschrift
25
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25
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21
Ratgeber
15
Systematic review
14
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14
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13
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13
Bibliografie enthalten
12
Bibliography included
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Bibliografie
9
Bibliographie
9
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Handbuch
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English
15,653
German
1,427
French
35
Undetermined
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9
Italian
6
Russian
6
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4
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4
Czech
2
Danish
2
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2
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2
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1
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Author
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Güth, Werner
58
Fehr, Ernst
56
Guiso, Luigi
51
Ockenfels, Axel
50
Bjørnskov, Christian
44
Falk, Armin
42
Sutter, Matthias
41
Algan, Yann
36
Giuliano, Paola
36
Bohnet, Iris
35
Torgler, Benno
33
Zingales, Luigi
32
Berggren, Niclas
29
Kosfeld, Michael
28
Nooteboom, Bart
28
Roth, Felix
28
Usman, Osly
27
Cahuc, Pierre
26
Nienaber, Ann-Marie
26
Schupp, Jürgen
26
Dohmen, Thomas
25
Helliwell, John F.
25
Huck, Steffen
25
Huffman, David
25
Jordahl, Henrik
24
Putterman, Louis G.
24
Svensson, Göran
24
Bachmann, Reinhard
23
Bolton, Gary E.
23
Eichengreen, Barry
23
Sapienza, Paola
23
Cruijsen, Carin van der
22
Fischbacher, Urs
22
Koenen, Johannes
22
Saka, Orkun
22
Tyran, Jean-Robert
22
Aksoy, Cevat Giray
21
Bartling, Björn
21
Felli, Leonardo
21
Sabatini, Fabio
21
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All
National Bureau of Economic Research
84
Springer Fachmedien Wiesbaden
37
OECD
34
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
17
Edward Elgar Publishing
11
International Monetary Fund
11
Nomos Verlagsgesellschaft
11
IGI Global
10
European Foundation for the Improvement of Living and Working Conditions
7
Friedrich-Schiller-Universität Jena
7
International Monetary Fund / Finance Dept
7
Center for Economic Research <Tilburg>
6
John F. Kennedy School of Government
5
Melbourne Business School
5
Nationalekonomiska Institutionen <Lund>
5
Nuclear Energy Agency
5
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
Verlag Dr. Kovač
5
William Davidson Institute <Ann Arbor, Mich.>
5
World Bank
5
Erasmus Research Institute of Management
4
Forschungsinstitut zur Zukunft der Arbeit
4
International Monetary Fund / Legal Dept
4
Organisation for Economic Co-operation and Development
4
Universität Mannheim
4
Chartered Insurance Institute
3
European University Institute / Department of Law
3
International Monetary Fund / Strategy, Policy, & Review Department
3
Max-Planck-Institut für Ökonomik <Jena> - Abteilung für Strategische Interaktion
3
Redline Verlag
3
Trustees of the Liverpool Docks
3
Anketell, Fletcher & Co.
2
Bonn Graduate School of Economics
2
Centre for the Study of African Economies
2
Deutschland / Bundeswehr / Universität München
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Forschungszentrum Nachhaltigkeit (artec)
2
Frankfurter Allgemeine Buch
2
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Journal of business research : JBR
181
Journal of economic behavior & organization : JEBO
153
Discussion paper series / IZA
141
Journal of retailing and consumer services
138
Industrial marketing management : the international journal for industrial and high-tech firms
117
CESifo working papers
111
Journal of business ethics : JOBE
94
Working paper / National Bureau of Economic Research, Inc.
93
Discussion paper / Centre for Economic Policy Research
86
NBER working paper series
85
IZA Discussion Paper
80
SpringerLink / Bücher
79
Journal of economic psychology : research in economic psychology and behavioral economics
74
Working paper
74
International journal of hospitality management
72
NBER Working Paper
70
Journal of behavioral and experimental economics
56
Economics letters
54
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
The journal of business & industrial marketing
49
Cogent business & management
46
Technological forecasting & social change : an international journal
46
Games and economic behavior
44
International journal of networking and virtual organisations : IJNVO
44
IZA Discussion Papers
43
The service industries journal
40
CESifo Working Paper
39
Discussion papers / CEPR
39
International journal of project management : the journal of The International Project Management Association
39
Experimental economics : a journal of the Economic Science Association
37
Asia Pacific journal of marketing and logistics
36
Discussion paper
35
International journal of electronic marketing and retailing : IJEMR
35
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
35
Journal of internet commerce
34
The international journal of human resource management
34
Electronic commerce research
33
Pakistan journal of commerce and social sciences
33
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Source
All
ECONIS (ZBW)
16,533
USB Cologne (EcoSocSci)
277
EconStor
246
USB Cologne (business full texts)
69
RePEc
15
BASE
11
OLC EcoSci
6
Other ZBW resources
6
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1
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
2
Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Nimako, Simon Gyasi
;
Quaye, Daniel M.
- In:
International journal of business and emerging markets …
8
(
2016
)
1
,
pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
Saved in:
3
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
4
The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood
;
Mabkhot, Hashed Ahmad
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
Saved in:
5
Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.
;
Roberts-Lombard, M.
- In:
African journal of business and economic research : AJBER
17
(
2022
)
2
,
pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
Saved in:
6
Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam
- In:
Nepalese journal of economics : a publication of …
7
(
2022
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
Saved in:
7
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
8
Consumer
confidence
in credence attributes : the role of brand trust
Lassoued, R.
;
Hobbs, Jill E.
- In:
Food policy : economics planning and politics of food …
52
(
2015
),
pp. 99-107
Persistent link: https://www.econbiz.de/10011379228
Saved in:
9
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
10
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
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