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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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Toward a theoretical framework of relationship marketing in the business context
Ahmmed, Kawsar; Islam, Shahidul; Nor Azila Mohd Noor; … - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 209-226
Persistent link: https://www.econbiz.de/10012160306
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Does relationship communication matter in B2C service relationships?
Balaji, M. S.; Roy, Sanjit; Khong Kok Wei - In: The journal of services marketing 30 (2016) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10015057558
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Antecedents to acquisition of knowledge in trade shows
Reychav, Iris - In: Knowledge and process management : the journal of … 18 (2011) 4, pp. 230-240
Persistent link: https://www.econbiz.de/10009428183
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Satisfaction as a mediator between quality metrics in manufacturer-supplier relationships
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: International journal of business excellence 7 (2014) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011482011
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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492