In the channels literature, research involving behavioural constructs is extensive. However, there have been persistent calls for more comprehensive models to explain channel phenomena (Anderson and Narus 1984; Anderson and Narus 1990; Gattorna 1978, Stern and Reve 1980) particularly where all construct...

Trust and reputation are fundamental concepts in understanding relationships between organizations and key stakeholder groups. These concepts have always been studied separately in the past. Anchored on a literature review conducted on the concepts of trust and reputation, the present article...