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Trust, satisfaction, and online repurchase intention : the moderating role of perceived effectiveness of e-commerce institutional mechanisms
Fang, Yulin; Qureshi, Israr; Sun, Heshan; McCole, Patrick; … - In: Management information systems : mis quarterly 38 (2014) 2, pp. 407-427
Persistent link: https://www.econbiz.de/10010425085
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Online Seller Trust and Use of Online Auction Marketplaces
Zhang, Ping; Sun, Heshan - 2013
More and more people sell things online and trust is an important factor in online selling. This research is aimed at understanding the roles of trust in online sellers' continued use of online auction marketplaces. Given the uniqueness of online auction practice, we identify the need for...
Persistent link: https://www.econbiz.de/10014152055