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Die Wirkung von Influencer Marketing auf das Kaufverhalten

Langner, Anne-Kristin; Meyer, Leonie; Hansen, Nele - 2021

Pamela Reif, a German fitness influencer regulary reaches over eight million followers with her fitness posts and videos. Needless to say that many sports companies such as Puma reach out to her. What is so special about a relationship between an influencer and his/her followers and what...

Persistent link: https://www.econbiz.de/10012643048

Influencer marketing : an instrument to proliferation of the digital occurrence

Sharma, Bhuvanesh Kumar; Bhatt, Vimal Kamleshkumar; … - In: International journal of enterprise network management … 12 (2021) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012797760

Die Wirkung von Influencer Marketing auf das Kaufverhalten

Langner, Anne-Kristin; Meyer, Leonie; Hansen, Nele - 2021

Persistent link: https://www.econbiz.de/10012628621

Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480

Persistent link: https://www.econbiz.de/10012417030

"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298

Persistent link: https://www.econbiz.de/10012248946

Influencer marketing : brand control, commercial orientation and post credibility

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831

Persistent link: https://www.econbiz.de/10012424277

Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type

Jia, Wufan; Fu, Lunrui; Dai, Yue - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 615-638

Persistent link: https://www.econbiz.de/10014513566

Trust me, I'm an influencer! : causal recipes for customer trust in artificial intelligence influencers in the retail industry

Alboqami, Hassan - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014251998

Enhancing relationship strategies with the live stream influencers

Hsu, Li-Chun - In: Marketing intelligence & planning 41 (2023) 2, pp. 141-155

Persistent link: https://www.econbiz.de/10014253343