Showing 1 - 3 of 3
Persistent link: https://www.econbiz.de/10009679034
Persistent link: https://www.econbiz.de/10010442288
Managers increasingly seek to develop brand loyalty through sponsorship activities, though this relationship has not been solidly established. This article models and demonstrates the impact of sponsorship on brand loyalty. The studied concepts and relationships emerge from both the sponsorship...
Persistent link: https://www.econbiz.de/10014152684