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Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung

Buerke, Günter - 1988

Persistent link: https://www.econbiz.de/10000083485

The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers

Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374

Persistent link: https://www.econbiz.de/10011428861

Comparing online and in-store risks in multichannel shopping

Bezes, Christophe - In: International journal of retail & distribution management 44 (2016) 3, pp. 284-300

Persistent link: https://www.econbiz.de/10011515634

Store within a store

Jerath, Kinshuk; Zhang, Z. John - In: Journal of marketing research : JMR 47 (2010) 4, pp. 748-763

Persistent link: https://www.econbiz.de/10009235355

Store within a store : matched versus mismatched image perceptions

Banerjee, Abhijit; Drollinger, Tanya - In: Journal of retailing and consumer services 36 (2017), pp. 53-61

Persistent link: https://www.econbiz.de/10011697882

In-Store Media and Distribution Channel Coordination

Dukes, Anthony J.; Liu, Yunchuan - 2015

We study the effects of retailer in-store media on distribution channel relationships. With modern communication technology, retailers can open in-store media (ISM) in their stores and allow manufacturers to advertise in-store. We show that ISM has an important role in coordinating a...

Persistent link: https://www.econbiz.de/10014212856