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The evolution of marketing channels : trends and research directions
Watson, George F., IV.; Worm, Stefan; Palmatier, Robert W. - In: Journal of retailing 91 (2015) 4, pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred; Goetz, Oliver; Mantrala, Murali K.; … - In: Journal of retailing 91 (2015) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
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The role of marketing channels in supply chain management
Kozlenkova, Irina V.; Hult, G. Tomas M.; Lund, Donald J.; … - In: Journal of retailing 91 (2015) 4, pp. 586-609
Persistent link: https://www.econbiz.de/10011422438
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E-service quality : a meta-analytic review
Blut, Markus; Chowdhry, Nivritiv; Mittal, Vikas; Brock, … - In: Journal of retailing 91 (2015) 4, pp. 679-700
Persistent link: https://www.econbiz.de/10011422466
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Marketing channel selection by smallholder farmers
Arinloye, Djalalou-Dine A. A.; Pascucci, Stefano; … - In: Journal of food products marketing 21 (2015) 4, pp. 337-357
Persistent link: https://www.econbiz.de/10011432247
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Understanding distributor opportunism in a horizontal network
Zeng, Fue; Chen, Ying; Dong, Maggie Chuoyan; Zheng, Jinhui - In: Industrial marketing management : the international … 46 (2015), pp. 160-170
Persistent link: https://www.econbiz.de/10011286961
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Rejoinder to Hunt's "The bases of power approach to channel relationships"
Blois, Keith J.; Hopkinson, Gilian C. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 765-773
Persistent link: https://www.econbiz.de/10011309057
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Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian; Vollmayr, Josef; Hahn, Alexander - In: Journal of marketing 78 (2014) 3, pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
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Do farmers' market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values?
Wang, Edward Shih-tse - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 77-86
Persistent link: https://www.econbiz.de/10010362481
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A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680