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~subject:"Vertriebsweg"
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Vertriebsweg
Experimental design
261
experimental design
257
Experiment
245
Consumer behaviour
110
Konsumentenverhalten
104
Marketing channels
94
Theorie
85
Theory
84
Design of experiments
66
Distribution channel
66
marketing channels
66
Versuchsplanung
65
Experimental Design
54
Experimentelle Ökonomik
43
Experimental economics
41
Relationship marketing
35
Beziehungsmarketing
29
Lieferantenmanagement
27
Supplier relationship management
27
Advertising effects
25
Game theory
25
Marketing
25
Werbewirkung
25
Spieltheorie
24
Internet marketing
23
Brand management
22
Markenführung
21
interfirm collaboration
21
Advertising
20
E-commerce
20
Willingness to pay
20
Brand image
19
Lieferkette
19
Online-Marketing
19
Supply chain
19
Zahlungsbereitschaftsanalyse
19
Behavioral economics
18
Electronic Commerce
18
Markenimage
18
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Undetermined
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5
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63
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3
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3
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English
65
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Taboubi, Sihem
4
Zaccour, Georges
4
Dong, Maggie Chuoyan
3
Blois, Keith J.
2
Ferrell, Linda
2
Ferrell, Odies C.
2
Herndon, Neil C.
2
Hopkinson, Gilian C.
2
Karray, Salma
2
Martín Herrán, Guiomar
2
Ulkuniemi, Pauliina
2
Young, Joyce A.
2
Zeng, Fue
2
Zhuang, Guijun
2
Alfara, Alia'a Ibrahim
1
Alkhashrami, Fuaad Abdullah
1
Alkhiyami, Hassan
1
Andras, Trina Larsen
1
Anil, C.
1
Argade, Aashish
1
Arinloye, Djalalou-Dine A. A.
1
Baker, Brent L.
1
Bavorová, Miroslava
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Berkman, Zafer Kamil
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Bhatnagar, Swati
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Bhowmick, Sandeep
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Bijman, Jos
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Blut, Markus
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Bogetić, Zoran
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Bokelmann, Wolfgang
1
Brock, Christian
1
Buchenrieder, Gertrud
1
Cai, Shaohan
1
Cannon, Joseph P.
1
Carson, Stephen J.
1
Chen, Ying
1
Chi, Yunjia
1
Chowdhry, Nivritiv
1
Clark, Paul
1
Congiu, Raffaele
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Martin-Luther-Universität Halle-Wittenberg
1
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Journal of marketing channels : ... distribution systems, strategy, and management
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing
4
European journal of operational research : EJOR
3
Marketing intelligence & planning
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Journal of business-to-business marketing
2
Journal of marketing
2
Journal of marketing channels : distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of science, technology, innovation and development : AJSTID
1
Central European journal of operations research
1
Dynamic games and applications : DGA
1
Econometrics : open access journal
1
Economic annals
1
Economics letters
1
Food policy : economics planning and politics of food and agriculture
1
Information economics and policy : IEP
1
International journal of management and network economics : IJMNE
1
International journal of productivity and quality management : IJPQM
1
Inventi impact: retailing & consumer services
1
Journal of education for business
1
Journal of food products marketing
1
Journal of macromarketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Logistics
1
MENA Journal of Cross-Cultural Management
1
Marketing i menedžment innovacij : m&mi
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : an international journal of the Production and Operations Management Society
1
The marketing review
1
Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
65
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1
The evolution of marketing channels : trends and research directions
Watson, George F., IV.
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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2
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
3
The role of marketing channels in supply chain management
Kozlenkova, Irina V.
;
Hult, G. Tomas M.
;
Lund, Donald J.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10011422438
Saved in:
4
E-service quality : a meta-analytic review
Blut, Markus
;
Chowdhry, Nivritiv
;
Mittal, Vikas
;
Brock, …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011422466
Saved in:
5
Marketing channel selection by smallholder farmers
Arinloye, Djalalou-Dine A. A.
;
Pascucci, Stefano
; …
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 337-357
Persistent link: https://www.econbiz.de/10011432247
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6
Understanding distributor opportunism in a horizontal network
Zeng, Fue
;
Chen, Ying
;
Dong, Maggie Chuoyan
;
Zheng, Jinhui
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011286961
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7
Rejoinder to Hunt's "The bases of power approach to channel relationships"
Blois, Keith J.
;
Hopkinson, Gilian C.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 765-773
Persistent link: https://www.econbiz.de/10011309057
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8
Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian
;
Vollmayr, Josef
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
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9
Do farmers' market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values?
Wang, Edward Shih-tse
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 77-86
Persistent link: https://www.econbiz.de/10010362481
Saved in:
10
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
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