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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 2002 - 2nd ed
Persistent link: https://www.econbiz.de/10013468861
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Critical social theory and the emancipation of marketing channels knowledge
Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 20 (2013) 3/4, pp. 204-223
Persistent link: https://www.econbiz.de/10009792120
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Performance implications of online entry timing by store-based retailers : a longitudinal investigation
Pentina, Iryna; Pelton, Lou E.; Hasty, Ronald W. - In: Journal of retailing 85 (2009) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10003870621
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Strategies for trade sales in a changing Asian business culture
Leach, Mark P.; Liu, Annie H.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 217-239
Persistent link: https://www.econbiz.de/10009271361
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Dual distribution systems: investigating their effects on independent manufacturers' representatives' perceptions of manufacturers
Bergestuen, Trond; Thompson, Kenneth N.; Strutton, David - In: Journal of personal selling & sales management : JPSSM 42 (2022) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10013178133