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Multiple channel strategies in the European PC industry
Gabrielsson, Mika; Kirpalani, V. H. Manek; Luostarinen, … - 2001
Persistent link: https://www.econbiz.de/10001598486
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Sales channel strategies for international expansion : the case of large companies in the European PC industry
Gabrielsson, Mika - 1999
Persistent link: https://www.econbiz.de/10001435940
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Internet-based sales channel stragies of born global firms
Gabrielsson, Mika; Gabrielsson, Peter - In: International business review : the official journal of … 20 (2011) 1, pp. 88-99
Persistent link: https://www.econbiz.de/10008839814
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The role of branded retail in manufacturers' international strategy
Ilonen, Laura; Wren, Jody; Gabrielsson, Mika; … - In: International journal of retail & distribution management 39 (2011) 6, pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
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Conflict management in export distribution channels : a case focusing on skills to improve operations
Darling, John R.; Gabrielsson, Mika - In: Liiketaloudellinen aikakauskirja 53 (2004) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10002633416
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Multiple sales channel strategies in the export marketing of small and medium-sized design companies
Gabrielsson, Mika; Obaidi, Zuhair al- - In: International business : adjusting to new challenges …, (pp. 258-275). 2002
Persistent link: https://www.econbiz.de/10001709605
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Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-; Gabrielsson, Mika - In: Journal of euromarketing 12 (2002) 2, pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
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Multiple sales channel strategies in export marketing of high tech SMEs
Al-Obaidi, Zuhair; Gabrielsson, Mika - 2002
Persistent link: https://www.econbiz.de/10001683918