The role of branded retail in manufacturers' international strategy
Year of publication: |
2011
|
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Authors: | Ilonen, Laura ; Wren, Jody ; Gabrielsson, Mika ; Salimäki, Markku |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 6, p. 414-433
|
Subject: | Konsumgüterindustrie | Consumer goods industry | Markenführung | Brand management | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Internationales Marketing | International marketing | Nordeuropa | Northern Europe |
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