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~subject:"Vertriebsweg"
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Vertriebsweg
Distribution channel
19
Consumer behaviour
18
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18
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18
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18
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13
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12
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customer lifetime value
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Absatzweg
4
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4
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4
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4
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Coughlan, Anne T.
15
Anderson, Erin
4
Bradlow, Eric T.
4
Stern, Louis W.
3
Ailawadi, Kusum L.
2
Ansary, Adel I. el-
2
Draganska, Michaela
2
Nijs, Vincent
2
Rooderkerk, Robert P.
2
Soberman, David A.
2
Anderson, Eric T.
1
Bodapati, Anand
1
Caldieraro, Fabio
1
Choi, Seung-chan
1
Chu, Wujin
1
Dant, Rajiv P.
1
Deighton, John
1
Emerson, Jamie
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Sudhir, K.
1
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Marketing letters : a journal of research in marketing
3
Kellogg on marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Faculty & research / Insead : working paper series
1
Handbook of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 3
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
19
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1
Distribution channel choice in a market with complementary goods
Coughlan, Anne T.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10001041166
Saved in:
2
Marketing channel design and management
Coughlan, Anne T.
- In:
Kellogg on marketing
,
(pp. 232-257)
.
2010
Persistent link: https://www.econbiz.de/10008664279
Saved in:
3
On credible delegation by oligopolists : a discussion of distribution channel management
Coughlan, Anne T.
- In:
Management science : journal of the Institute for …
35
(
1989
)
2
,
pp. 226-239
Persistent link: https://www.econbiz.de/10001063882
Saved in:
4
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
5
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
6
When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
Saved in:
7
Marketing channel design and management
Coughlan, Anne T.
;
Stern, Louis W.
- In:
Kellogg on marketing
,
(pp. 247-269)
.
2001
Persistent link: https://www.econbiz.de/10001612987
Saved in:
8
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
9
Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.
;
Choi, Seung-chan
;
Chu, Wujin
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10008648787
Saved in:
10
Channel management: structure, governance, and relationship management
Anderson, Erin
;
Coughlan, Anne T.
- In:
Handbook of marketing
,
(pp. 223-247)
.
2006
Persistent link: https://www.econbiz.de/10003335105
Saved in:
1
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