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Understanding governance decisions in a partially integrated channel : a contingent alignment framework
Kim, Stephen K.; McFarland, Richard G.; Kwon, Soongi; … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 603-616
Persistent link: https://www.econbiz.de/10009161338
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Multidyadic industrial channels : understanding component supplier profits and original equipment manufacturer behavior
Dahlquist, Steven H.; Griffith, David A. - In: Journal of marketing 78 (2014) 4, pp. 59-79
Persistent link: https://www.econbiz.de/10010381390
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Strategically employing natural channels in an emerging market
Griffith, David A.; Chandra, Aruna; Fealey, Tim - 2006
Persistent link: https://www.econbiz.de/10003411039
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Relationship marketing variation in multidyadic industrial channels with component supplier specification
Dean, Tereza; Griffith, David A. - In: Journal of Inter-Organizational Relationships 28 (2022) 3/4, pp. 112-128
Persistent link: https://www.econbiz.de/10014330956
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Looking back to move forward : a review of the evolution of research in international marketing channels
Hoppner, Jessica J.; Griffith, David A. - In: Journal of retailing 91 (2015) 4, pp. 610-626
Persistent link: https://www.econbiz.de/10011422443
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Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A. - In: Journal of international marketing 31 (2023) 2, pp. 64-81
Persistent link: https://www.econbiz.de/10014294049