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~subject:"Vertriebsweg"
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Vertriebsweg
Film industry
11
Filmwirtschaft
11
USA
8
Vereinigte Staaten
7
Kino
6
Movie theatre
6
United States
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Consumer behaviour
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game theory
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competition
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competitive strategy
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Weinberg, Charles B.
3
Dasgupta, Srabana
1
Dhar, Tirtha
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Ho, Jason Y. C.
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Lee, Eunkyu
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Raut, Sumit
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Swami, Sanjeev
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Zeng, Xiaohua
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Saved in:
2
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
3
The effects of a “no-haggle” channel on marketing strategies
Zeng, Xiaohua
;
Dasgupta, Srabana
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 434-443
Persistent link: https://www.econbiz.de/10011281401
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