The effects of a “no-haggle” channel on marketing strategies
Year of publication: |
2014
|
---|---|
Authors: | Zeng, Xiaohua ; Dasgupta, Srabana ; Weinberg, Charles B. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 4, p. 434-443
|
Subject: | Channel relationships | Pricing | Bargaining | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management |
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