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Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications
Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...
Persistent link: https://www.econbiz.de/10014460384
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Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.; Okubo, Taishi - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
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The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn; Groening, Christopher - In: Journal of retailing and consumer services 68 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
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Physical stores as warehouses for online channels : implications for channel choices under competition
Tang, Ping; Chen, Jianqing; Raghunathan, Srinivasan - In: Information systems research : ISR 34 (2023) 4, pp. 1554-1581
Persistent link: https://www.econbiz.de/10014487332
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria - In: Web technologies for commerce and services online, (pp. 170-192). 2008
Persistent link: https://www.econbiz.de/10003634211
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Channel conflicts and market segments between e-commerce market and traditional market : based on the adverse selection perspective
Pan, Yong - In: International journal of networking and virtual … 11 (2012) 3/4, pp. 305-314
Persistent link: https://www.econbiz.de/10009631809
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Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun; Liu, Yezheng; Shang, Jennifer; … - In: European journal of operational research : EJOR 267 (2018) 2, pp. 612-627
Persistent link: https://www.econbiz.de/10011812537