The availability of digital channels for media distribution has raised several important questions for marketers, notably whether digital distribution channels will cannibalize physical sales and whether legitimate digital distribution channels will dissuade consumers from using (illegitimate)...

Door-to-door selling was a key factor behind the particularly rapid interwar diffusion of vacuum cleaners among British households, relative to other quot;high-ticketquot; labor-saving appliances. Yet the door-to-door system incurred both high distribution costs and considerable...

The presentation of Table 2 in the original version of this article (quot;A Survey of Stackelberg Differential Game Models in Supply and Marketing Channelsquot;, Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp., 385-413, 2007) contained a few typos. The corrected Table 2...

Stackelberg differential game models have been used to study sequential decision making in non-cooperative games in diverse fields. In this paper, we survey recent applications of Stackelberg differential game models to the supply chain management and marketing channels literatures. A common...

This article examines the emergence of the American stove industry, detailing the complex interactions among changes in the product, the organization of production, and the methods of selling cast-iron heating and cooking equipment to consumers nationwide, particularly in the antebellum years....

Moment marketing is a new strategy that entails the ability to synchronize online advertising (e.g., sponsored search) in real time with relevant offline events such as TV ads. More and more practitioners are employing this strategy, given the increasing availability of technologies that enable...

S-Commerce stands for social Commerce, where the leading emergence of social networking is used as a mode of payment launching, advertising, distribution and requisition placement for the wholesalers as well as for the retailers. It is nothing but a store technically it should call...

Evaluating channel performance is crucial for actively managing multiple sales channels, and requires understanding the customers' channel preferences. Two key components of channel performance are (i) the existing customers' intrinsic loyalty to a particular channel and (ii) the channel's...

Internet distribution channels may be either advantageous or detrimental for a company. Therefore, this study analyzes their performance, antecedents, and effect on company performance. Using survey data from multichannel retailers and structural equation model methodology, the authors show that...

The distribution channels link the customers with the businesses. For many years, the tourism businesses may have distributed their products and services through intermediaries. However, the latest advances in technology have brought significant changes in this regard. More individuals and...