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~subject:"Video game"
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Video game
Werbung
13,904
Advertising
11,377
Werbewirkung
3,969
Advertising effects
3,907
Consumer behaviour
3,801
Konsumentenverhalten
3,693
Online-Marketing
2,115
Internet marketing
2,113
Mobile application
1,763
Mobile Anwendung
1,749
Computerspiel
1,606
Theorie
1,524
Theory
1,483
advertising
1,409
USA
1,213
Deutschland
1,083
United States
1,045
Marketing
1,020
Brand management
907
Markenführung
886
Social Web
883
Social web
881
Mobilkommunikation
827
Mobile communications
826
Marketingmanagement
713
Marketing management
699
Germany
633
Brand image
561
Markenimage
559
Spieltheorie
547
Game theory
546
Internet
539
Preismanagement
495
Pricing strategy
495
Markenartikel
473
Wettbewerb
450
Mobile business
400
Mobile Business
399
Brand
394
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Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
7
Engelstätter, Benjamin
7
Reijmersdal, Eva A. van
7
Terlutter, Ralf
7
Vashisht, Devika
7
Wagner, Gert G.
7
Zackariasson, Peter
7
Bell, Mark W.
6
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Gretz, Richard T.
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Kolb, Albert
6
Müller-Lietzkow, Jörg
6
Oechssler, Joerg
6
Pabilonia, Sabrina Wulff
6
Pavenkov, Oleg
6
Pelsmacker, Patrick de
6
Rubtcova, Mariia
6
Scholz, Tobias M.
6
Teipen, Christina
6
Waiguny, Martin K. J.
6
Aguzzoni, Luca
5
Argentesi, Elena
5
Breuer, Markus
5
Buccirossi, Paolo
5
Buijzen, Moniek
5
Cauberghe, Verolien
5
Ciari, Lorenzo
5
Duso, Tomaso
5
Dürsch, Peter
5
Franses, Philip Hans
5
Ghosh, Tathagata
5
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Springer Fachmedien Wiesbaden
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IGI Global
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National Bureau of Economic Research
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Information Resources Management Association
3
Harvard Graduate School of Business Administration
2
Organisation for Economic Co-operation and Development
2
Tectum Verlag
2
Aix-Marseille Université / Centre de Droit du Sport
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Axel-Springer-Verlag
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Berliner Wissenschafts-Verlag
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Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Europäische Kommission
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik
1
FOM-Hochschule für Oekonomie & Management / Institut für Wirtschaftspsychologie
1
Friedrich-Schiller-Universität Jena
1
Großbritannien / Department of Trade and Industry
1
HAL
1
Handelshochschule Leipzig
1
Hochschule Magdeburg-Stendal
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Hochschule für Technik und Wirtschaft Berlin
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International XR Conference / Annual conference <7., 2022, Lissabon>
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Nomos Verlagsgesellschaft
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OECD
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Oxford Economics Ltd.
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1
Technische Universität Berlin
1
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1
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1
Verlag Franz Vahlen
1
Verlag Werner Hülsbusch
1
epubli GmbH
1
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Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of retailing and consumer services
12
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Electronic commerce research
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
1,498
RePEc
1
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1
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1,499
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date (oldest first)
1
Advertising
in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
2
Players' attitudes towards
advertising
in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
3
The appealing characteristics of download type mobile games
Kim, Chang-su
;
Oh, Eun-hai
;
Yang, Kyung Hoon
;
Kim, Jae Kyung
- In:
Service business : an international journal
4
(
2010
)
3/4
,
pp. 253-269
Persistent link: https://www.econbiz.de/10008746875
Saved in:
4
Evaluating mobile game prospects : perspective of a game publisher
Hallikainen, Petri
;
Tuunainen, Virpi Kristiina
; …
- In:
International journal of management and decision making …
11
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10008824815
Saved in:
5
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
6
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
7
Mobile virtual heritage exploration with heritage hunt with a case study of George Town, Penang, Malaysia
Chen Kim Lim
;
Kian Lam Tan
;
Abdullah Zawawi bin Haji Talib
- In:
Modern entrepreneurship and e-business innovations
,
(pp. 115-126)
.
2013
Persistent link: https://www.econbiz.de/10009720241
Saved in:
8
Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen
Huber, Frank
;
Eisele, Anita
;
Schmidt, Jennifer
-
2016
-
1., Erstauflage
Persistent link: https://www.econbiz.de/10011509309
Saved in:
9
Scribicon : Visual Storytelling als moderne Kommunikations- und Personalentwicklungsmethode
Haines, Jan
;
Ambros, Susanne
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 225-239)
.
2014
Persistent link: https://www.econbiz.de/10010422778
Saved in:
10
Präferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele : eine conjointanalytische Bestandsaufnahme
Selka, Sebastian
;
Baier, Daniel
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 289-303)
.
2011
Persistent link: https://www.econbiz.de/10008938518
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