This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study. The results of the model tested...

This study was conducted to find out the factors affecting the consumers' choice of wine in HoChiMinh City, Vietnam. The multiple regression model was not statistically significant for finding the relationship between the factors and the Money spent on wine, so discriminant analysis method was...

This research aims to investigate the impact of the factors influencing consumers' impulse television buying decision at Best Buy Vietnam (BBVN), by interviewing 560 consumers. The methods of Cronbach's Alpha, EFA, CFA together with the Structural Equation Modelling (SEM) are used by the...

In Viet Nam market, the “Groupon” business model has its own advantages such as competitive price, production information channel for consumer, advertising channel for small and medium companies, shops or restaurants. This research aims to find out the information about important factors...

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two...

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach's alpha, EFA and multiple regression analysis. Results show that Vietnam Airline...

The research aims at investigating how the factors of corporation culture affect on the staff's commitment at CMC Telecom Vietnam, by interviewing 199 staff. The method of convenience sampling, Cronbach's Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS...

This research attempted to examine the affect of destination image factors on revisit intention of domestic tourists at Ba Ria – Vung Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups, also the four main...

The aim of this research is to investigate the effect of service quality on passenger loyalty as well as the mediating roles of relationship quality (perceives value, passenger trust, and satisfaction). The survey was conducted with a total of 321 passengers who have used low-cost airline...

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient,...