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Kundenkommunikation in sozialen Medien : Analyse und Steuerung der Kommunikationsprozesse

Wolf, Tobias - 2017

Persistent link: https://www.econbiz.de/10011642864

Kundenkommunikation in sozialen Medien : Analyse und Steuerung der Kommunikationsprozesse

Wolf, Tobias - 2017

Chancen von Kundenkommunikation für das Marketing -- Social Media als Inkubator für Word-of-Mouth -- Modell der Informationsverteilung in sozialen Medien -- Partizipationsformen im Kommunikationsprozess.

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Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.

Vollero, Agostino; Siano, Alfonso; Sardanelli, Domenico - In: E-retailing challenges and opportunities in the global …, (pp. 145-166). 2016

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The influence of sender trust and advertiser trust on multistage effects of viral advertising

Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114

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Electronic word of mouth : definitions and concepts

Tabbane, Rym Srarfi; Debabi, Mohsen - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 1-27). 2016

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eWOM marketing techniques for competitive advantage

Bhattacharya, Arijit - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 28-44). 2016

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Word of mouth on social media : a potent tool for brand building

Mathur, Disha; Mathur, Dipin - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 45-60). 2016

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Electronic word-of-mouth : an industry tailored application for tourism promotion

Hassan, Azizul - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 61-75). 2016

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Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks

Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 77-102). 2016

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Investigating factors affecting electronic word-of-mouth

Chouhan, Vineet - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 119-135). 2016

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