Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of guarantees on co...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
Consumer behaviour
26
Konsumentenverhalten
26
Marketing
15
Brand management
10
Dienstleistungsqualität
10
Markenführung
10
Service quality
10
Beziehungsmarketing
9
Dienstleistung
9
Relationship marketing
9
Customer satisfaction
8
Kundenzufriedenheit
8
Services
8
Social network
8
Soziales Netzwerk
8
Theorie
8
Theory
8
Brand image
7
Dienstleistungssektor
7
Markenimage
7
Marketing management
7
Marketingmanagement
7
Salespeople
7
Service industry
7
Verkaufspersonal
7
Brand
6
Dienstleistungsmarketing
6
Markenartikel
6
Market research
6
Marktforschung
6
Services marketing
6
USA
6
United States
6
Confidence
5
Online retailing
5
Online-Handel
5
Vertrauen
5
Virales Marketing
5
B-to-B-Marketing
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
All
English
5
Author
All
Iacobucci, Dawn
5
Riquelme, Isabel P.
3
Román, Sergio
3
Kim, Moon-Yong
1
Moon, Sangkil
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing in a digital world
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
Saved in:
2
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
3
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
4
Networks in marketing
Iacobucci, Dawn
(
contributor
)
-
1996
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
Saved in:
5
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
