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~subject:"Viral marketing"
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Viral marketing
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Einzelhandel
13
Retail trade
13
Customer satisfaction
12
Hotel industry
11
Hotellerie
11
Kundenzufriedenheit
11
Service quality
10
Dienstleistungsqualität
9
Information technology
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Virales Marketing
9
Croatia
8
Informationstechnik
8
Marketing management
8
Marketingmanagement
8
Satisfaction
8
Retailing
7
Spain
7
Brand equity
6
Kroatien
6
Lieferantenmanagement
6
Loyalty
6
Supplier relationship management
6
Brand
5
Innovation
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Social Web
5
Spanien
5
Brand loyalty
4
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Gil Saura, Irene
6
Moliner-Velázquez, Beatriz
6
Fuentes-Blasco, María
3
Fuentes-Blasco, Maria
2
Šerić, Maja
2
Fayos-Gardo, Teresa
1
Fayos-Gardó, Teresa
1
Moise, Mihaela Simona
1
Moliner-Velazquez, Beatriz
1
Praničević, Daniela Garbin
1
Ruiz Molina, Maria Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Ruiz-Molina, María-Eugenia
1
Servera-Francés, David
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Service business
2
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Management decision : MD
1
The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
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1
Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz
;
Ruiz-Molina, María-Eugenia
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
Saved in:
2
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
3
Can the retailer's ICT enhance the impact of service recovery efforts on customer satisfaction?
Ruiz-Molina, Maria-Eugenia
;
Fayos-Gardo, Teresa
; …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 329-354
Persistent link: https://www.econbiz.de/10012312409
Saved in:
4
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
5
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
6
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
7
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
8
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
9
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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