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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018
Persistent link: https://www.econbiz.de/10011739869
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The influence of negative marketplace information on consumer attitudes toward a service establishment
Smith, Ronn J.; Knuff, David C.; Sprott, David E.; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 358-364
Persistent link: https://www.econbiz.de/10009759772
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Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas; Hildebrand, Christian; Sprott, David E. - In: Psychology & marketing 30 (2013) 12, pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
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Service sweethearting : its antecedents and customer consequences
Brady, Michael K.; Voorhees, Clay M.; Brusco, Michael J. - In: Journal of marketing 76 (2012) 2, pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
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The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378
Persistent link: https://www.econbiz.de/10013407509