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Prominence-for-Data Schemes in Digital Platform Ecosystems : Implications for Platform Bias and Consumer Data Collection
Bourreau, Marc; Kraemer, Jan; Hofmann, Janina - 2021
It is crucial for content providers (CPs) to appear prominently on dominant online platforms in order to attract … consumer demand. Platforms often offer content providers prominence in return for a monetary compensation (e.g., a sponsored … bear important insights for the regulation of data-rich online platforms …
Persistent link: https://www.econbiz.de/10013222280
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Dempster, Craig; Lee, John - 2015
evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video … Customer -- Creating Competitive Advantage Through the Digital Audience Platforms -- The Mechanics of Addressability At Scale … -- Digital Addressability -- The Digital Audience Platforms -- The Competencies -- Chapter 2: The Ad Tech Ecosystem …
Persistent link: https://www.econbiz.de/10012683884
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Governable spaces : a feminist agenda for platform policy
Schneider, Nathan - In: Internet policy review : journal on internet regulation 11 (2022) 1, pp. 1-19
toward a policy agenda for vexing challenges in three domains of the online economy: social-media communities, platform …
Persistent link: https://www.econbiz.de/10013190906
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Utilizing the platform economy effect through EWOM : does the platform matter?
Xu, Xun; Lee, Chieh - In: International journal of production economics 227 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012297462
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Reddit quarantined : can changing platform affordances reduce hateful material online?
Copland, Simon - In: Internet policy review : journal on internet regulation 9 (2020) 4, pp. 1-26
This paper studies the efficacy of the Reddit’s quarantine, increasingly implemented in the platform as a means of restricting and reducing misogynistic and other hateful material. Using the case studies of r/TheRedPill and r/Braincels, the paper argues the quarantine successfully cordoned off...
Persistent link: https://www.econbiz.de/10012300652
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Platforms to business relations in online platform ecosystems
Duch-Brown, Néstor - 2017
This report presents evidence on the relationship between online platforms and businesses using these platforms to … online channel. Third, we explore the results of a survey passed to firms using platforms to understand their concerns about …
Persistent link: https://www.econbiz.de/10011980948
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Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Lacan, Camille; Desmet, Pierre - In: The journal of consumer marketing 34 (2017) 6, pp. 472-479
Persistent link: https://www.econbiz.de/10011814475
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Deterring the new, motivating the established : the divergent effect of platform competition on member contributions in digital mapping communities
Nagaraj, Abhishek; Piezunka, Henning - 2018 - (Revised version of 2017/67/EFE
Persistent link: https://www.econbiz.de/10012039962
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Digital Platforms Regulation : An Innovation-Centric View of the EU’s Digital Markets Act
Cennamo, Carmelo; Kretschmer, Tobias; Constantinides, Panos - 2022
We consider the merits of the recent EU’s Digital Markets Act from the perspective of innovation and value creation. We conceptualize innovation as new interactions being created by the digital platform leading to ‘value creation’, in contrast to facilitating existing interactions or...
Persistent link: https://www.econbiz.de/10014081385
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Skippable ads : interactive advertising on digital media platforms
Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547
Persistent link: https://www.econbiz.de/10013363779