Online consumer product review is an emerging market phenomenon that is playing an increasingly important role in consumers' purchase decisions. This paper examines a fundamental issue concerning online consumer review, i.e., the functions such reviews have for an online marketer. We argue that...

This study examines the effects of a no-tipping policy on online customer reviews in the restaurant industry. Relevant literature in hospitality and behavioral economics suggests that on average, no-tipping can reduce customer satisfaction. However, it remains unclear how customers might respond...

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...