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~subject:"Virales Marketing"
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Virales Marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
9,055
Theory
8,890
Beziehungsmarketing
8,880
Relationship marketing
8,866
Markenführung
7,424
Brand management
7,421
Markenimage
6,568
Brand image
6,544
Online-Handel
5,611
Online retailing
5,597
Social Web
5,554
Social web
5,551
Kundenzufriedenheit
5,519
Customer satisfaction
5,517
Online-Marketing
5,029
Internet marketing
4,999
Viral marketing
4,768
USA
4,721
United States
4,528
Dienstleistungsqualität
4,355
Service quality
4,352
Brand
4,229
Markenartikel
4,222
Einzelhandel
4,104
Retail trade
4,026
Deutschland
3,982
Germany
3,685
Electronic Commerce
3,662
Werbewirkung
3,634
Advertising effects
3,596
Verbraucherverhalten
3,560
E-commerce
3,545
Experiment
3,328
Emotion
3,173
Werbung
2,974
Advertising
2,934
Privater Konsum
2,828
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Online availability
All
Undetermined
2,405
Free
801
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Article
3,918
Book / Working Paper
840
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Article in journal
3,602
Aufsatz in Zeitschrift
3,602
Aufsatz im Buch
319
Book section
319
Graue Literatur
162
Non-commercial literature
162
Working Paper
132
Arbeitspapier
127
Hochschulschrift
87
Thesis
57
Collection of articles of several authors
35
Sammelwerk
35
Case study
32
Fallstudie
32
Ratgeber
31
Conference paper
29
Konferenzbeitrag
29
Guidebook
28
Konferenzschrift
18
Aufsatzsammlung
15
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
7
Amtsdruckschrift
3
Government document
3
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2
Lehrbuch
2
Textbook
2
Accompanied by computer file
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English
4,544
German
217
French
1
Italian
1
Swedish
1
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Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Mariani, Marcello M.
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Published in...
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Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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Source
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ECONIS (ZBW)
4,750
EconStor
5
BASE
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Viral marketing analysis and evaluation : the case of the Greek consumer market
Rouva, Eleni
;
Lalou, Panagiota
;
Skordoulis, Michalis
; …
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10011687954
Saved in:
2
Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini
;
Melanthiou, Yioula
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
Saved in:
3
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
4
Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj
;
Anouncia, S. Margret
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
Saved in:
5
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
6
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
Saved in:
7
Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
Saved in:
8
The discourse of online consumer reviews
Vásquez, Camilla
-
2014
-
1. publ.
Persistent link: https://www.econbiz.de/10010365700
Saved in:
9
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
10
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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