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~subject:"Virales Marketing"
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Virales Marketing
Innovationsmanagement
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Buttle, Francis A.
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ECONIS (ZBW)
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1
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
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2
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
3
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
4
Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
Saved in:
5
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
6
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
7
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
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