Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examining the socio-economic d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virales Marketing
Consumer behaviour
67
Konsumentenverhalten
67
Social Web
31
Social web
31
Innovation adoption
29
Innovationsakzeptanz
29
Internet marketing
27
Online-Marketing
26
Artificial intelligence
23
Lieferkette
22
Supply chain
22
Künstliche Intelligenz
20
Innovation diffusion
19
Innovationsdiffusion
19
Electronic Commerce
18
Informationstechnik
17
Bibliometrics
16
Bibliometrie
16
E-commerce
16
Information technology
16
Innovation
15
India
14
Mobile Business
14
Mobile business
14
Beziehungsmarketing
13
E-Government
13
E-government
13
Indien
13
Online retailing
13
Online-Handel
13
Relationship marketing
13
Coronavirus
12
Dienstleistungsqualität
12
Mobile communications
12
Mobilkommunikation
12
Service quality
12
adoption
12
Viral marketing
11
Brand management
10
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
11
Author
All
Dwivedi, Yogesh Kumar
11
Rana, Nripendra P.
4
Ismagilova, Elvira
3
Shareef, Mahmud Akhter
2
Slade, Emma
2
Slade, Emma L.
2
Akram, Muhammad Shakaib
1
Amelia, Maria Veronica
1
Behl, Abhishek
1
Bhatti, Zeeshan Ahmed
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
Filieri, Raffaele
1
Ifie, Kemefasu
1
Irani, Seda
1
Islam, Rubina
1
Kautish, Pradeep
1
Kizgin, Hatice
1
Lo, Pei-San
1
Mavridou, Vasileia
1
Mukerji, Bhasker
1
Ooi, Keng-Boon
1
Pereira, Vijay
1
Purohit, Sonal
1
Roy, Pradeep Kumar
1
Saumya, Sunil
1
Simintiras, Antonis C.
1
Singh, Jyoti Prakash
1
Singh, Nitish
1
Tan, Garry Wei-Han
1
Theadora, Clarissa
1
Verma, Deepak
1
Williams, Michael D.
1
more ...
less ...
Institution
All
Springer International Publishing
1
Published in...
All
Journal of retailing and consumer services
5
Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
SpringerBriefs in Business
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
2
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
3
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
4
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
5
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
Saved in:
6
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
Saved in:
7
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
