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Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 115 (2020), pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
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The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 89 (2018), pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
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E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi; Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 164 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
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Extraordinary experience-based segmentation : the case of Greek summer campers
Triantafillidou, Amalia; Siomkos, George J. - In: Journal of hospitality marketing & management 23 (2014) 1/2, pp. 122-156
Persistent link: https://www.econbiz.de/10010358256
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Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Triantafillidou, Amalia; Siomkos, George J. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 526-540
Persistent link: https://www.econbiz.de/10010459734
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The seven principles of WOM and Buzz marketing : crossing the tipping point
Mourdoukoutas, Panos; Siomkos, George J. - 2009
Persistent link: https://www.econbiz.de/10003846464
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Summer camping : an extraordinary, nostalgic, and interpersonal experience
Triantafillidou, Amalia; Siomkos, George J. - In: Journal of vacation marketing : an international journal 19 (2013) 3, pp. 197-208
Persistent link: https://www.econbiz.de/10009776431