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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
18
Konsumentenverhalten
17
Greece
16
Griechenland
12
Service quality
12
Customer satisfaction
11
Quality management
11
Dienstleistungsqualität
10
Qualitätsmanagement
10
Job satisfaction
9
Kundenzufriedenheit
9
Arbeitszufriedenheit
8
Shipping
7
Viral marketing
7
Brand image
5
Holiday behaviour
5
Markenimage
5
Schifffahrt
5
Tourism industry
5
Tourism marketing
5
Tourismuswirtschaft
5
Urlaubsverhalten
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Beziehungsmarketing
4
Crisis management
4
Einzelhandel
4
Firm performance
4
Krisenmanagement
4
Learning organization
4
Lernende Organisation
4
Performance measurement
4
Performance-Messung
4
Relationship marketing
4
Retail trade
4
Satisfaction
4
Tourismusmarketing
4
Unternehmenserfolg
4
shipping
4
B-to-B-Marketing
3
Brand management
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Siomkos, George J.
4
Chatzipanagiotou, Kalliopi
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Triantafillidou, Amalia
3
Ruiz Mafe, Carla
2
Azer, Jaylan
1
Bigné Alcañiz, J. Enrique
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Curras-Perez, Rafael
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Mourdoukoutas, Panos
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Ranaweera, Chatura
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Journal of business research : JBR
3
Journal of hospitality marketing & management
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Journal of vacation marketing : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
2
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
3
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
4
Extraordinary experience-based segmentation : the case of Greek summer campers
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
Journal of hospitality marketing & management
23
(
2014
)
1/2
,
pp. 122-156
Persistent link: https://www.econbiz.de/10010358256
Saved in:
5
Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 526-540
Persistent link: https://www.econbiz.de/10010459734
Saved in:
6
The seven principles of WOM and Buzz marketing : crossing the tipping point
Mourdoukoutas, Panos
;
Siomkos, George J.
-
2009
Persistent link: https://www.econbiz.de/10003846464
Saved in:
7
Summer camping : an extraordinary, nostalgic, and interpersonal experience
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
3
,
pp. 197-208
Persistent link: https://www.econbiz.de/10009776431
Saved in:
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