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~subject:"Virales Marketing"
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Virales Marketing
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Cracking the code : leveraging consumer psychology to drive profitability
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Electronic word of mouth as a promotional technique : new insights from social media
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
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The consumer-generated product review : its effect on consumers and marketers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 200-218)
.
2012
Persistent link: https://www.econbiz.de/10009349522
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3
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
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4
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
5
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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