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~subject:"Virales Marketing"
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Guide to Case Studies - Ten Ye...
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Virales Marketing
Licence
5
Lizenz
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Consumer behaviour
4
Konsumentenverhalten
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Sport event
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Sportmarketing
4
Sports marketing
4
Sportveranstaltung
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Brand management
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2004
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Brand image
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Designation of origin
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Destination management
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Destinationsmanagement
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Football
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Fußball
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Greece
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Griechenland
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Herkunftsbezeichnung
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Holiday behaviour
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Markenimage
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Professional sports
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Profisport
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Sponsorship
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Sport organization
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Sportorganisation
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Sports
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Städtetourismus
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Tourism
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Tourism marketing
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Tourismus
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Tourismusmarketing
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USA
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United States
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Urban tourism
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Urlaubsverhalten
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Viral marketing
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destination image
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Apostolopoulou, Artemisia
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Papadimitriou, Dimitra
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Kaplanidou, Kyriaki
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
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2
Destination image components and word-of-mouth intentions in urban tourism : a multigroup approach
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 503-527
Persistent link: https://www.econbiz.de/10011912230
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