//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Thinking about the same things...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virales Marketing
Social identification
24
social identification
23
Social Web
12
Social web
12
Consumer behaviour
9
Konsumentenverhalten
9
Personality psychology
8
Persönlichkeitspsychologie
8
organisational legitimacy
8
Führungskräfte
7
Managers
7
Internet marketing
6
Legitimacy
6
Legitimität
6
Online-Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Führungsstil
5
Leadership style
5
Organisational legitimacy
5
Beziehungsmarketing
4
Brand image
4
Corporate Governance
4
Corporate governance
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenimage
4
Relationship marketing
4
Social Identification
4
Viral marketing
4
Board of directors
3
Brand management
3
Confidence
3
Corporate culture
3
Corporate reputation
3
Customer integration
3
Dienstleistungsqualität
3
Firmenimage
3
Holiday behaviour
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Fujita, Momoko
1
Han, Xiao Yun
1
Harrigan, Paul
1
Hu, Lin
1
Hua, Lian-Lian
1
Huang, Guoqiong Ivanka
1
Kim, Eunyoung
1
Park, Sung-Eun
1
Prentice, Catherine
1
Roy, Rajat
1
Roy, Sanjit
1
Soutar, Geoffrey N.
1
Wong, IpKin Anthony
1
Xiong, Xiling
1
Yi, Kefu
1
more ...
less ...
Published in...
All
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine
;
Han, Xiao Yun
;
Hua, Lian-Lian
;
Hu, Lin
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
4
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->