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Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana; Pichierri, Marco; Peluso, Alessandro M. - In: Arts and the market : AAM 12 (2022) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
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On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de; Bonezzi, Andrea; Peluso, Alessandro M. - In: Journal of marketing research : JMR 49 (2012) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10009580812
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The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing; Peluso, Alessandro M. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
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Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.; Bonezzi, Andrea; De Angelis, Matteo - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
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An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare; De Angelis, Matteo; Pino, Giovanni; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 821-836
Persistent link: https://www.econbiz.de/10012494718