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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: Service business 17 (2023) 2, pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
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Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Service business 15 (2021) 1, pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
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Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Journal of hospitality and tourism insights 5 (2022) 2, pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
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When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010383777